The Soft Power of Popular Culture

In most parts of the globe a celebrity's face becomes synonymous with a product he or she is endorsing and due to copyright issues it is nearly impossible to see their likeness shown in public places without their sponsor also being mentioned, but in countries where law enforcement does not enforce copyright laws famous faces and names often end up being featured on an endless number of odd products and places.

A good example of this is in the Tanzanian capital Dar Es Salaam where the countenances of many Western Hip-hop artists, athletes, film stars and politicians adorn the walls and entrances of most barber shops, restaurants, engravers and other establishments.

These images also tend to affirm the "soft power" of Western popular culture, as the overwhelming popularity of foreign figures in attracting attention and selling products versus those of domestic celebs is all too clear.

Editor's Note: Thumbnails are links to larger images

About the Author

Arya Kazemi is a serious travel photographer who in his early thirties has already covered more that 1/3 of the countries on the globe! His Reportage style of Social Photography has been published on a number of websites, and evidences his knack for being in dangerous places and presenting arcane themes. Google his name and see what you find! Arya can be contacted via e-mail at: aryaarya@yahoo.com.